Congratulations, you finally opened your retail store! Your ongoing mission, aside from inventory control, employees, and the other day-to-day tasks that require your attention, is to effectively market your retail store and bring people to you. A common and effective way to help people find your location is with a colorful store awning from MASA Architectural Canopies. Store awnings come in a variety of sizes, shapes, and colors, and these are ideal for letting people know where your retail store is. These can be purely decorative in nature, or they can help to provide protection for windows and doors on your building. Regardless, they are great tools for marketing that work for you day and night. Contact us today to learn more about adding a store awning to your building.
Color Helps You to Stand Out
Every business, including retail stores, has a set of colors they use as part of their logo and elsewhere. The primary color, at a minimum, should be considered for use with your store awning, and perhaps several colors can be used in a creative way. Most buildings are various shades of grey or brown, so having a bright, vibrant color like blue, green, red, or black can really help to grab someone’s attention and make them look at your store.
A large store awning can help to create additional usable space, such as for outdoor seating for a small restaurant or cafe, or for adding outdoor display space for a retail store. This space can be used to attract people to your storefront without them having to go inside, and if they like what they see, they can then go into your store to find more.
Store Awnings Can Take the Place of Signs
Many times, it can be just as effective to have your logo and business name on a store awning, rather than getting a sign on the building. This would save you the additional cost of a sign with your name on it, and your store awning provides other benefits that your sign would not be able to do. And for at least some businesses, they can have multiple store awnings, and message repetition is one of the keys to marketing properly and effectively.
Your store awning is part of the “face” of your business and the building that you are in. Having an attractive store awning, or multiple awnings, helps show people where you are and can attract new customers. MASA Architectural Canopies has years of experience in making high quality store awnings and can help to design one for your business as well. Contact us today to learn more.