Outdoor Awnings – A Key Piece in Marketing

For any business or organization, marketing is an important piece that helps to sustain and grow the organization. For many retail businesses, an outdoor awning is a prime piece of real estate to be exploited for marketing purposes. MASA Architectural Canopies is dedicated to not only making the best outdoor awnings around, but to help organizations make an impact in a variety of ways with a simple structure. Outdoor awnings can have a custom shape or style, can be made with specific colors, and can even incorporate the organization’s name or logo. All of these different aspects combine to create the custom outdoor awning that is a perfect marketing piece for any organization. Contact our team today to start work on your custom outdoor awning.

Understand What Levers To Pull with Awnings as Marketing

An outdoor awning has a number of levers that can be manipulated to create a custom marketing piece, which is really what an outdoor awning is. Yes, an outdoor awning does have physical attributes that can contribute in a variety of other ways, but because it is visual, it is inherently a marketing device. Because of this, consideration needs to be given to the several components that are part of outdoor awnings.

With an outdoor awning, it’s important to understand just how large or small this awning needs to be. Along with the size, the shape of your awning is important as well, not only for the physical implications on the building, but also because that shape can be a characteristic of the organization itself. For example, you may want to use a large letter of the alphabet as the shape, which can also be part of your logo.

Use Colors That People Associate with Your Brand

Another of the levers that can be pulled with a marketing piece is the color, or colors, that are used. Your outdoor awning should use colors that reflect your brand and help to enhance the customer experience. For example, a higher end restaurant may opt to use black to signify elegance, whereas a pizzeria may choose colors like red and green to help evoke certain emotions and thoughts in their customers. The use of colors has a larger impact than most people realize.

Your outdoor awning is an extension of your organization or your business. This important piece should be handled with an experienced professional team like you’ll find at MASA Architectural Canopies. From the colors used, to the shape of your outdoor awning and other considerations, our team will help to make your outdoor awning a marketing piece that stands out to everyone. Contact us today to learn more.